Insights function | GetWhy, Global Leader in AI-Moderated Research
AI qualitative research with academic rigor built for modern insights teams
GetWhy helps insights teams bring human understanding into decisions while those decisions are still open. We work alongside teams to scope, run, and synthesize qualitative research that directly supports the decisions they are responsible for influencing.
Equip your insights team for a new era of qualitative research
Insights teams today are expected to move faster, influence earlier, and support more decisions than ever before.
GetWhy gives teams the ability to turn business questions into well-scoped qualitative studies and translate findings into insight that holds up in stakeholder conversations.
Combining AI power with human depth
Expert-led study design
GetWhy researchers and business strategists work with insights teams to define which decisions need support, what remains uncertain, and which insights will move the conversation forward.
Automated recruitment
Access 300M+ participants across 100+ languages and dialects. Built-in quality controls ensure the right audience and eliminate fraud.
AI-moderated interviews
AI moderators run one-to-one video interviews in parallel using a researcher-designed structure. Interviews adapt in real time to probe context, emotion, and meaning, while remaining grounded in cultural and regional nuance.
Insight synthesis and delivery
A GetWhy research team quality-assures and synthesizes findings into decision-ready outputs that are easy to share across the organization, including slide decks, curated clips, narrative summaries, and audio recaps.
Drive quantifiable business impact
GetWhy’s AI platform functions as an enterprise consumer insights platform, enabling teams to generate insights, integrate them into decisions, and drive better business outcomes.
Speed
80% faster time to insight
Efficiency
84% less spend per interview
Reach
12x more capacity to produce
Focus
80% less project mgmt. per study
Trusted by visionary insights leaders
eBay turns insights into decisions at speed with AI scale and expert depth
Christine Moeller
AI transformation lead at eBay
How Heineken is making the entire organization truly consumer centric
Tony Costella
Global Commerce AI & Performance Transformation Director at Heineken
Maersk is using GetWhy to unlock deep B2B insights with real customer voices
Mireille Patoine
Strategic Customer Insights Lead at Maersk
Blending human empathy with agentic AI to drive growth
Edwin Taborda
Global Chief Consumer & Market Intelligence Officer
How Arla is using qualitative at scale to unlock a new pace of discovery
Michael Swaisland
Vice President: Consumer Intelligence