Boards | GetWhy, Global Leader in AI-Moderated Research
GETWHY LIVING INTELLIGENCE LAYER
Insights that compound. Browseable by your whole organisation.
Boards turn studies into living intelligence — organised by theme, market, priority, or strategic program. Every study you run deepens what your business already knows.
01 · COMPOUNDING INTELLIGENCE
Studies connect. Understanding deepens.
Every study you run gets organised into a Board — by theme, by market, by priority. The next study doesn't start from zero. It builds on everything that came before.
- Auto-organised by theme, market, segment, or program
- Cross-study patterns surfaced automatically
- Searchable across the full research library
- Compounds value as your study volume grows
02 · BUILT FOR THE WHOLE BUSINESS
A research front door for stakeholders, not just researchers.
Most research lives in PDFs nobody opens. Boards give product, marketing, and leadership a way to actually browse what consumers are saying — without commissioning a new study.
- Browseable by anyone in the organisation, no training needed
- Stories embedded inline — video clips, narratives, decks
- Source-linked back to the original interview
- Permission control by team or program
03 · CURATED BY THEME OR PROGRAM
Organised by what matters to the business.
Build Boards around your launch, your category, your customer segment, or your strategic priority. Studies sort themselves automatically as new evidence comes in.
- Theme Boards — e.g. "Sustainability sentiment"
- Market Boards — e.g. "EU vs APAC differences"
- Program Boards — e.g. "Brand refresh 2026"
- Custom workspaces per team
04 · WORKS WITH RESEARCH AGENT
Ask any question across every Board.
Pair Boards with the Research Agent to query the entire research library in natural language. Source-linked answers from every study, instantly. eBay queries 5,000+ interviews across 2,400 users — without commissioning a single new study.
- Natural-language queries across all Boards
- Source-linked answers back to the original interview
- Available to the whole organisation, not just researchers
The only research platform with a living intelligence layer — Boards.
Compared head-to-head against legacy research and other AI qual platforms, the difference is structural — Boards turn studies into living intelligence the whole organisation can use.
Try the worlds first AI qual experience layer
What you get
- Boards. Every quote, theme, and clip, mapped to the four shifts.
- Stories. Turn any insight into a podcast, reel, or deck-ready link.
- Search. Plain-language queries across the full study.
Frequently asked questions.
How are Boards different from a typical research repository?
Repositories store files. Boards organise insights into living surfaces — themed, searchable, with embedded video evidence and Stories. Stakeholders can browse without knowing what study an answer came from. Knowledge accumulates instead of getting buried.
Who in my organisation can access Boards?
Boards are designed for the whole organisation — product, marketing, leadership, sales — not just the research team. Permission control lets you scope access by team, program, or seniority. eBay activates 5,000+ interviews across 2,400 users this way.
How do I create a new Board?
Spin up a Board in minutes around any theme, market, segment, or strategic program. Pick which studies feed it, set the access list, and invite stakeholders. New studies sort themselves into the right Boards automatically.
How do Boards work with the Research Agent?
The Research Agent queries the same Research Library that powers Boards. Ask a natural-language question against any Board — get a source-linked answer drawn from every study inside. Available to the whole organisation, not just researchers.
See how Boards make insights stick.
Book a 30-minute walkthrough. Bring your hardest stakeholder problem. See what Boards would look like with your studies.