Qualitative depth. Quantitative scale.

For qual. For quant. And whenever you need both.

One AI-moderated method that goes as deep as qualitative or as wide as quantitative, in a single study. The reason and the number arrive together, in the decisions that need both.

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The no-tradeoff

You used to pick depth or significance. Now you keep both.

Qual was rich but anecdotal. Quant was significant but silent on the why. Synthetic gave up on both. AI moderation at scale gives you depth and significance at once.

THE NEW HYBRID INSIGHT

AI moderation collapses the qual versus quant trade-off.

Qualitative depth at quantitative scale, in a single study. Run 100+ or more AI-moderated interviews and the base size is big enough to be significant, while the conversation still gives you the why. One study answers what you used to split across two.

HOW IT WORKS

One brief in. The numbers and the “why” out.

01

Design the study once.

One brief, one guide. No separate quant and qual projects to stitch together later.

02

Recruit verified real people.

300+ million video-ready participants across 100+ markets, orchestrated automatically. 8-step Quality Assurance filters out bots, fraud, and disengaged respondents. No synthetic stand-ins, ever.

03

AI moderates every conversation.

It follows the 17-point quality standard, and digs into the why in each person’s own language.

04

Get one dataset back.

Quant and qual in one dataset: the numbers, and the conversations behind them. Charts you can drop straight into your deck.

“It is much more consumable than a big, dusty, 50-page report.”

Mireille Patoine
Strategic Customer Insights Lead, Maersk

Every quant view, with the qual behind it

Single-choice answers come back as share. What proportion chose what, with every slice traceable to the people who chose it and the reason they gave.

Multi-select and scaled answers, ordered by distance. What ranks, and by how far, with the interviews behind each bar one click away.

Every quantifiable answer on one screen, sliceable by segment and market.

The quote library is searchable and filterable by question, segment, market, or theme.

Every interview recorded, transcribed, and searchable.

CUSTOM DATA VISUALIZATION

Built for the way your business reads.

Every business speaks its own language. Tell us how yours works, and we will shape the data into the views that land in your rooms.

Where you need both at once

And anywhere else you need depth and scale: claims testing, pack and design, pricing and willingness to pay, ad and creative testing, brand and campaign tracking.

Why it matters

At eBay, GetWhy delivered 2.4x more feedback per question and a 40 to 50% increase in depth of data, while running at a scale the team could act on across eight markets.

Feedback per question

2.4x

Depth of data

40-50%

Markets

8

GET STARTED

Run one study. Get both answers.

Bring the question you’d normally split into a quant screen and a qual follow-up. We’ll design it as one study on the call.