The new standard for AI-powered study design.

Shape any business question into a research-grade study, collaboratively with AI, then launch the same day.

Capabilities

Design with AI. Trust the result.

Built on years of strategy, research, and technology expertise.

1. A research partner in the chat
   Shape sharp objectives in a back-and-forth, not from a blank form.

2. Matrix segment builder, 1 to 50
   Every market and segment configured in a single session.

3. De-risk before you launch
   Recruitment-grade feasibility, checked live against real panel data.

4. Bias-neutral by design
   Question order designed not to lead, sequenced for clean answers.

5. Stimuli-aware
   Concept boards read and woven into the guide where they matter.

6. Auto-translated at launch
   One flow, every market in its own language, across 50+ languages.

7. Keep rigor at scale
   Every study graded on the 17-criteria framework before it ships.

8. Move at speed of business
   From business question to a live study in the field, the same day.

How it works

Launch the right studies, in minutes.

Research with confidence, launch for impact.

Talk it through with the Research Agent and a business question becomes a research-grade brief.

Proven to recruit before you commit.

Stimuli, read and woven in.

Research-grade, not chatbot-grade.

Live the same day, in every language.

Use cases

Built for research at scale

Consumer research at scale

Global and multi-market studies
Quant-grade confidence
Run large-sample studies and trust that every interview clears the same quality bar.

FAQ

What is the Study Builder?

An AI research agent that takes you from a business question to a launch-ready study. It drafts your objectives and interview guide, validates that every segment will recruit, and translates each market at launch, all in one guided flow.

How is it different from a survey tool or a chatbot?

It produces research-grade, bias-neutral interview guides that a senior researcher would stand behind, built on years of qualitative methodology. The questions read like real research, and you can see the reasoning behind every choice.

Can it handle multi-market and multi-segment studies?

Yes. Design from one segment to fifty across markets in a single session, with each market launching in its own language across 50+ languages.

How do I know my audience will recruit?

Every segment is validated against real panel data as you build, with tiered feasibility and specific alternatives when an audience is too narrow to fill. No recruitment dead ends weeks into fieldwork.

Can I use my own stimuli?

Yes. Upload concept boards, packaging, or PDFs, and the Agent reads each one and builds the guide around your real material, where it belongs.

How fast can I launch?

From a business question to a live study the same day, rather than weeks through a traditional agency.

Do I stay in control of the study?

Always. The Agent shows its reasoning at every step, and everything is editable and reviewable before anything goes live.

Is it possible to share it internally to co-create a study with my team?

Yes. Any GetWhy employee can access and collaborate on a draft. You can also export to Word, share it for async feedback, and re-upload the edited doc to apply changes.

Get started

Design your next study with us, live on the call.

Bring your most complex brief. We'll build that study together, in the platform, in real time.