# Exclusive access to our 2026 Global Consumer Study board

In our latest study, we spoke with 160 people in 8 countries in under 48 hours to map what's top of mind for the global consumer.

But instead of just handing you a PDF, we built something you can actually move through. The Board holds the full 2026 Consumer Study: every participant clip, theme, and quote, mapped and searchable. Request access below.

[Request Access](/content/resources/2026-consumer-board#RequestBoard/index.html) [Discover Boards](/content/platform/boards/index.html)

## Get access to the board

What you get:

- **Boards.** Every quote, theme, and clip, mapped to the four shifts.
- **Stories.** Turn any insight into a podcast, reel, or deck-ready link.

## How does it work?

INSIDE THE BOARD

## The whole study, in one Board.

The 2026 Consumer Study is mapped by market, theme, and the shifts we surfaced. Browse it like a library, search it like a database.

- Organized by market, theme, and behavioral shift
- Browseable by anyone in the organisation, no research background needed
- Every quote linked back to its source interview

BUILT to be shared

## Every insight, in any format.

Turn an insight into an interactive article, a podcast, a deck, or a reel. Built for the stakeholder who won't open a 60-page PDF.

- Interactive articles with video clips embedded inline
- Podcast episodes for the commute or between meetings
- PowerPoint decks ready to present, with customer video evidence
- Showreels for Slack or the board meeting

## FAQ

### What's inside the Board?

The full 2026 Consumer Study: 160 interview clips across 8 markets, mapped to the shifts that surfaced. Stories sit on top, so any quote or theme can be turned into a podcast episode, a reel, or a deck-ready clip.

### How was the study run?

AI-moderated qualitative interviews with 160 consumers across 8 countries, completed in under 48 hours. Every conversation is searchable in the Board, with full transcripts and video clips.

### Can I use these insights in my own work?

Yes. Cite findings, embed clips, and export decks for internal use. We just ask that you credit GetWhy as the source.

### What if I want to run a study like this for my own brand?

That's exactly what GetWhy is built for. Book a demo below and we'll walk through how the platform works on a brief of your own.

## Make insights impossible to ignore

Stories and Boards are the world’s first experience layer for qualitative insights. Ask us how they can level up your research.

[Book a demo](/content/book-a-demo/index.html)